Sheena Birch

Written By Bryony Melhuish

A commercial specialist with extensive knowledge across different sectors of the hospitality industry, in the UK and internationally


Sheena CAN BRING YOUR BUSINESS EXPERTISE IN

  • Commercial and revenue management optimisation

  • Distribution and digital marketing

  • Business analysis and strategic planning

  • Project management

  • Due diligence and planning for hotel acquisitions

  • Hotel transition, re-branding and de-flagging projects

  • Commercial team recruitment, training and coaching

  • Commercial systems optimisation

Qualifications

  • PRINCE2™ Registered Practitioner

  • Women’s Leadership Development Programme – Saïd Business School Oxford University

  • MBA Leadership & Sustainability – Current

 

OVER 20 YEARS’ EXPERIENCE

Hilton; Intercontinental Hotels Group (IHG); Accor; GLH Hotels; UNITE Students; Best Western; Q Hotels; Cogent Blue

Bryony Melhuish

Creative brand + web studio for businesses that want to go place.

https://www.shiiftcreative.com
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