Work
Delivering projects across the hospitality sector and around the world.

For more than 10 years our collective knowledge and expertise, a desire to embrace new thinking, and a genuine enthusiasm for the hospitality and travel industries have benefitted our clients’ businesses.
Our work has spanned across the UK, Europe and beyond. From independent hotels to global brands, in sectors ranging from limited services accommodation to luxury resorts, we have built long-term partnerships based on tangible results.
See our case studies
“
Cogent Blue have played a vital role in helping us strategically map out the growth of our commercial function and then help practically in executing those plans; the figures speak for themselves. It’s help that’s come in all sorts of ways whether facilitating strategic thinking, deep-dive reporting, detailed analysis of our business, process diagnostics, coaching, mentoring, interim support… the list goes on.
— John Jennett, Managing Director; Crieff Hydro Family Of Hotels
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Our recent projects
2024
PMS migration project, multiple PMSs, multi-brand Global hotel portfolio, Europe
Project manage a group booking tools development project Global hotel group, Europe
Interim Cluster Revenue Manager appointment Provincial hotel group, UK
Interim Head of Commercial appointment Hotel portfolio, UK
Project manage a commercial technology and digital strategy transformation project Luxury hotel group, global
Strategic advice on commercial/sales organisation transformation Luxury hotel group, global
Development of strategic goals Luxury hotel group, global
Revenue management leader coaching Provincial hotel portfolio, UK
Opera Cloud PMS migration Luxury resort, UK
2023
Interim Cluster Revenue Manager appointment Provincial hotel group, UK
Interim Marketing Director appointment Health spa hotel portfolio, Europe
Interim Head of Commercial appointment Hotel portfolio, UK
Strategic advice on distribution tech stack Provincial hotel group, UK
Projections Analysis for a series of hotel acquisitions Hotel management company, UK
Strategic advice on CRS and IBE replacement Provincial hotel group, UK
Commercial technology and digital strategy implementation project Luxury hotel group, global
Revenue management process review and implementation support Luxury hotel portfolio, UK
Interim Regional Revenue Management appointment Hotel portfolio, UK
Project manage hotel transition project (management company change) Iconic luxury hotel, London
2022
Commercial technology strategy development Luxury hotel group, global
Strategic advice on commercial organisation International hotel group, EMEA
Salesforce Sales Cloud build Iconic luxury hotel, London
Interim Revenue Management support appointment Hotel portfolio, UK
Strategic advice on luxury hotel positioning, London market International hotel group
Project manage hotel transition project (management company change) Iconic luxury hotel, London
New process and technology implementation Global contact centre, London
Commercial organisation advisory project Luxury hotel group, global
Project manage hotel transition project (merger) Hotel portfolio, UK
Salesforce Sales Cloud build Hotel portfolio, UK
Interim Revenue Support appointment Hotel portfolio, UK
Project manage hotel transition project (deflagging) Hotel portfolio, UK
Projections Analysis for a series of hotel acquisitions Hotel management company
Leadership coaching Luxury hotel group, global
Opera S&C troubleshooting Hotels & Inns operator, UK
Strategic advice on commercial reorganisation International hotel group, EMEA
2021
Commercial strategy white paper
Global Luxury Brand, UK
HRIS Project Scoping
Multi-brand Hotel Operator, UK & EuropeInterim Cluster Revenue Manager appointment
Hostel Operator, InternationalProject manage hotel transition project (de-flagging)
Hotel portfolio, UK
Hotel deflagging due-diligence
Hotel portfolio, UK
Project manage a Central Reservations System migration for a large hotel portfolio (1000 sites+)
Global hotel group, based in EuropeCommercial reporting assessment
Student accommodation provider, UK
Projections analysis for a series of hotel acquisitions
Hotel management company, UK
Sales journey mapping and strategy advice
Hotel property company, UKLeadership coaching
Luxury Hotel Group, London